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Privacy

Last updated: June 2026

We built Shooson to be a private running coach — not a data business. This page explains exactly what information Shooson holds about you, why we need it, and what your rights are. We've written it in plain English on purpose.

The short version: we only hold what's needed to run your coaching service. Nothing is sold, shared, or used to train AI models. No data is used in aggregate across users. When you delete your account, everything goes.

Who we are

Shooson is operated by Shooson Ltd. For the purposes of data-protection law, Shooson Ltd is the data controller — the company responsible for deciding how your personal information is used. If you have any privacy question or request, email privacy@shooson.com.

What we collect and why

We collect the minimum information required to provide the service:

The lawful basis for this processing is performance of your contract with us — this information is what you signed up for and without it the service cannot work.

App permissions

The Shooson mobile app and watch apps request the following permissions. All of them are used only while you are actively recording a run — never in the background for advertising, analytics, or any other purpose.

Location (GPS)

Location access is used to track your route while you run. It is only active when you start a workout and stops the moment you finish. GPS data from a run is stored as part of your activity record so you can see your route later and so the coach can measure your pace accurately.

You are never tracked outside of a run. The app does not access location in the background.

On Apple Watch and Wear OS, location is collected by the watch during the run through the operating system's standard GPS APIs. On Garmin, GPS data is held on-device by Garmin; Shooson only receives the finished activity data (distance, duration, heart rate) that Garmin passes to Strava after the run — not the raw GPS track.

Push notifications

We send push notifications to remind you of upcoming sessions and to deliver your weekly plan every Monday. We use Firebase Cloud Messaging (provided by Google) to deliver these. You can turn notifications off at any time in your device settings. If you do, the app continues to work — you just won't receive reminders.

Firebase only receives the notification token and the message content. No personal data beyond that is shared with Google for this purpose, and Google processes it only as our data processor (under a data processing agreement).

Heart rate

Heart-rate data from your watch is used to track effort during a run and is stored as part of your activity record. It is not shared with anyone and is not used for any purpose other than your own coaching insights.

Strava connection

If you connect Strava, we import your recent runs (the last 90 days by default, or further back if you choose to in Settings) so the coach has context for your fitness level. Your Strava OAuth token is stored encrypted (AES-256-GCM) and is only ever used to fetch your run data.

Disconnecting Strava — from the Settings screen in the app, or by revoking access at strava.com/settings/apps — deletes every piece of Strava-derived data we hold for you (activities, tokens, import history) within 24 hours, as required by the Strava API Agreement.

Sharing a run (privacy buffer)

If you choose to share a run — for example, as an image or a link — Shooson automatically removes the first and last 200 metres of the GPS track from anything shared outside the app. This means your home, office, or regular start point is never revealed. This is applied automatically; you don't need to configure anything.

No social features, no aggregate use

Shooson has no social feed, leaderboards, or community features. Your data is yours alone.

We do not aggregate, anonymise, or analyse data across users for any purpose — not for product research, trend analysis, or anything else. Your run history, plan, and health data are used only to power your own service.

This website

The shooson.com website ships no analytics trackers, no advertising pixels, and no third-party scripts that track you. We don't set cookies. We don't log your IP address for profiling purposes.

Where your data is stored

Shooson's servers are located in the European Union. Your data does not leave the EU except for the Firebase notification token (handled by Google under their EU data processing terms). We do not transfer personal data to the US or other third countries for any other purpose.

How long we keep your data

We keep your data for as long as you have an active account. If you delete your account, all data is permanently deleted within 30 days — including your run history, training plans, connected account tokens, and notification tokens. There is no archive or backup retention beyond this period.

Deleting your account

You can request account deletion at any time by emailing privacy@shooson.com from your registered address. When your account is deleted:

Deletion is irreversible. We do not retain any identifiable information after this process completes.

Your rights under GDPR

If you are in the UK or EU, you have the following rights regarding your personal data:

To exercise any of these rights, email privacy@shooson.com. We will respond within 30 days. You also have the right to lodge a complaint with your national data protection authority — in the UK that is the Information Commissioner's Office (ICO).

A note on GDPR compliance

We believe the current version of Shooson is broadly GDPR-compliant, but we want to be transparent about areas where we are still maturing:

If you spot anything that concerns you, please email privacy@shooson.com and we will address it promptly.

Changes to this policy

If we make material changes to this policy we will update the date at the top of this page and, where appropriate, notify you by email or in-app message.

Contact

For any privacy question, data request, or concern: privacy@shooson.com

Shooson is built with the smallest possible amount of personal data. This page explains exactly what we collect and why, in plain English.

This website

The site you’re reading right now ships zero analytics trackers, zero advertising pixels, and zero third-party scripts besides Google Fonts (used to load the typefaces you can see). We don’t set cookies. We don’t profile you. We don’t need to.

Closed beta — joining the waiting list

The wider-beta signup is currently closed. When it reopens and you submit your email to request an invite, we will store:

We do not share your email with anyone, ever. To be removed, email hello@shooson.com and we’ll delete the row.

The app

Inside the app we store the minimum needed to make the coach work: your run history (synced from Strava with your permission), the weekly plan the coach builds for you, and a per-device passkey so you can sign in. Strava OAuth tokens are AES-256-GCM encrypted at rest. We do not sell, share or resell any of your data, and we do not feed it to any third-party AI training pipeline.

Strava data

When you connect Strava we automatically import your runs from the last 90 days so the coach has enough context to build your first plan. You can optionally import your full historical run history (defaults to the last 5 years) from the Settings screen to power long-term trend insights — this is opt-in and stored only against your account, never aggregated, anonymised or used to train any cross-user model.

Disconnecting Strava — either from inside the app or by revoking access at strava.com/settings/apps — deletes every Strava-derived row we hold for you (activities, cached tokens, backfill state) within 24 hours, as required by the Strava API Agreement.

Garmin / watch data

The Garmin Connect IQ app pulls your prescribed workout from our server when you sync the watch. No live HR or GPS data is sent off the watch by Shooson — that data lives in your Garmin account and reaches Shooson only via the Strava activity that Garmin uploads after the run.

Notifications

We use Firebase Cloud Messaging to deliver push notifications. The token is opaque, scoped to your device, and rotated by the OS. We send at most one push per run plus a Monday-morning weekly summary. No marketing pushes, ever.

Deletion

Email hello@shooson.com from your registered address and we will delete your account and all associated data within 30 days.

Contact

hello@shooson.com