PrivacyRunningEUDevelopment

Why We Built ShoosOn — and Chose to Host It in Europe

Why ShoosOn is built and hosted in Europe, with no ads, no profiling and a privacy-first approach to running coaching and activity tracking.

Why We Built ShoosOn — and Chose to Host It in Europe

A Running App That Puts Runners First

The world doesn’t need another social network.

It doesn’t need another app designed to maximise engagement, keep you doom scrolling, or lock you into an ecosystem.

It needs software that quietly helps you enjoy running, fits around your life, and never shows you (or profiles you for!) an ad.

That’s why we built ShoosOn.

Built in Europe. Hosted in Europe.

ShoosOn is designed, developed and hosted entirely within the European Union.

For many runners, that’s more than just a location—it’s a reflection of how we think software should be built and governed.

It means your data is stored on EU infrastructure and handled under European data protection laws. More importantly, it means we’re committed to collecting only the information needed to provide the service.

Your Running Data Belongs to You

Every run tells a story.

Your routes, achievements, training habits and progress are personal. They should exist to help you become a better runner—not to support a larger technology ecosystem or to be profiled and sold to advertisers.

Our goal is simple:

  • Record your runs.
  • Help you improve.
  • Keep your data secure.
  • Stay out of the way.

Independent by Choice

ShoosOn isn’t part of a global technology platform.

We don’t have an advertising business to support.

We aren’t trying to build the next social media network.

We’re simply building the best software for runners.

Being independent gives us the freedom to focus on what matters most: creating a better running experience.

Less Noise. More Running.

Modern apps often become increasingly complex over time.

Feeds become busier.

Notifications multiply.

Adverts slowly increase in frequency or duration.

Features appear that few people asked for.

ShoosOn takes a different approach.

We believe running software should help you get out the door, enjoy your run, and celebrate your progress—not compete for your attention.

Listening to Runners

Large platforms have millions of users and many competing priorities.

As an independent project, we can move faster and listen more closely.

Many of our improvements come directly from feedback and suggestions from the people using ShoosOn every day.

When you tell us something could work better, there’s a good chance it’ll appear in a future update.

Built for the Long Run

Choosing a running app isn’t just about today’s features.

It’s about trusting the place where years of your running history will live.

We want ShoosOn to be somewhere you can rely on for the long term:

  • Independent development
  • European hosting
  • Privacy-conscious design
  • Simple, focused features
  • Continuous improvement driven by the community

Why It Matters

The internet is healthier when people have choices.

Independent software encourages innovation, gives users alternatives, and helps ensure that not every online service is owned by a handful of global companies.

By choosing ShoosOn, you’re supporting a different way of building software—one that’s focused on runners, respects your privacy, and values long-term trust over short-term growth.

Our Promise

We’ll continue to build ShoosOn around a few simple principles:

  • 🏃 Put runners first.
  • 🚫 No ads. Ever.
  • 🇪🇺 Develop and host everything in the European Union.
  • 🔒 Respect your privacy.
  • 💬 Listen to our community.
  • ❤️ Build features because they’re useful, not because they look good in a pitch deck.

Running should be simple.

We think your running app should be too.


Thanks for supporting independent European software. Every run counts, and every runner matters.


Want to Experience a Running App That’s Fundamentally Different?

ShoosOn is currently in closed beta, with general release targeted for later in 2026.

If you want to help shape what we build next—voting and suggesting features directly—join the waitlist:

Join the ShoosOn beta waitlist →